Choosing a domain name is not something that should be rushed in to, it will be your web address and therefore the address you’ll be shouting about to get visitors and potential customers. You need to think clearly about what people should ascertain from your domain name, whether you’re an established business or just starting out.
Here are our top 5 tips:
1. .co.uk and .com
For a business website it is advised to get a domain where you can order both the .co.uk and .com. This is to make sure that others don’t come in at a later stage and capitalise on all your hard work.
2. Easy to remember and read
Consider the length of your domain name as it needs to be memorable. Avoid really long domain names and too many hyphens, after all if your domain name is mis-read or mis-heard you may be sending your visitors to your competitors.
3. Use Keywords
If you have a brand name use this for your domain name, but if you’re just starting out and haven’t decided on a business name yet think about using a few keywords that best describe your business.
4. Keep your contact details up to date
That way, when your domain name is up for renewal you’ll be sent a reminder so you don’t miss out. Of course if WebCatch is purchasing a domain name on your behalf we’ll be sure to renew it on time.
5. Avoid Copyright Infringement
This includes brand names and trademarks. Google is king for filing complaints against companies about domain names, and to this date has only had 2 out of 65 rejected.
