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Archive for the ‘Marketing’ Category

Help choosing a domain name for a Business Website

Tuesday, January 5th, 2010

Choosing a domain name is not something that should be rushed in to, it will be your web address and therefore the address you’ll be shouting about to get visitors and potential customers. You need to think clearly about what people should ascertain from your domain name, whether you’re an established business or just starting out.

Here are our top 5 tips:

1. .co.uk and .com

For a business website it is advised to get a domain where you can order both the .co.uk and .com. This is to make sure that others don’t come in at a later stage and capitalise on all your hard work.

2. Easy to remember and read

Consider the length of your domain name as it needs to be memorable. Avoid really long domain names and too many hyphens, after all if your domain name is mis-read or mis-heard you may be sending your visitors to your competitors.

3. Use Keywords

If you have a brand name use this for your domain name, but if you’re just starting out and haven’t decided on a business name yet think about using a few keywords that best describe your business.

4. Keep your contact details up to date

That way, when your domain name is up for renewal you’ll be sent a reminder so you don’t miss out. Of course if WebCatch is purchasing a domain name on your behalf we’ll be sure to renew it on time.

5. Avoid Copyright Infringement

This includes brand names and trademarks. Google is king for filing complaints against companies about domain names, and to this date has only had 2 out of 65 rejected.

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The Power of Twitter

Saturday, October 3rd, 2009

Social networking among both large and small businesses has and still is becoming one of the main avenues for marketing. As a platform from which to start or enhance a viral marketing campaign social networking sites have a great force behind them. That force is the people that use them – clients and customers, either existing or potential.

So why should you jump on the bandwagon?

The main thing to remember is that using a social networking site is not an immediate money making scheme, it does take time and should be used to build on your brand. Achieving brand awareness gives your company substance. Of course it has to be done in the right way. Many companies were setting up accounts on sites such as Twitter and doing more harm to their company’s images than good because they did not understand how to utilise their new voice. Now others have already made these mistakes we can learn from them and move forward. As with any outward facing element of a company ‘Tweeting’ should still be treated with a professional manner.

Some of the uses of twitter include:

  • Conversing with others in your industry or others who share you views
  • Gain tips and tricks from others in your industry
  • Listen to what is being said about your company and competitors
  • Contribute to what is being said about your company
  • Yes, promote your services but make sure you do not ‘over-promote’

So if you have not already given it a go, sign up to twitter. Give it a chance, listen for a while to ascertain how others in your industry are using the service. Develop your own voice and establish a loyal following. Use this following to virally push your brand’s awareness. After all, the power behind positive word-of-mouth is still one of the strongest recommendations a company can ask for.

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