We’ve mentioned multi-channel ecommerce, multi-channel selling, cross-channel selling or one of the other terms used to describe the process, but what is it? Multi-channel ecommerce is essentially when a retailer sells their products across a number of different avenues.
With the increased number of online marketplaces such as eBay, Amazon and shopping comparison sites such as Google Product Search the idea of selling across multiple sales channels has changed the way retailers approach selling online. Now it’s not just about having your own website as a sales channel, but being a successful online retailer means pushing your products onto third party retail services.
Multi-channel selling allows merchants to reach a wider audience with both their products and indeed their brand. Increasing the number of sales channels in turn increases the number of potential sales.
As you can imagine, this increase in avenues comes with an increase in administration. Multi-channel ecommerce software is designed to streamline the process as much as possible and means that merchants can control all of their channels from just one interface. Using this software merchants are able to keep their inventory up to date across all of their channels, upload products to multiple channels with ease, as well as integrate with couriers and other services.
So, what is multi-channel ecommerce? Well, it’s increasing revenue!
Here at WebCatch we’ve developed our very own multi-channel ecommerce software, which I’m sure you’re aware about by now as we’re pretty excited by its capabilities and speak about it at every opportunity we get. If you’d like to find out more about this software, Store Feeder, then get in contact.
