Here at WebCatch, one of the hottest topics for our customers these days is search engine optimisation and how you can improve the amount of traffic or visitors to your site helping you to climb up the search engine rankings and ultimately, increase your online revenue.

To the uninitiated, SEO seems a mysterious and complex process and find it easier to outsource to specialist optimisation companies to get the best results fast. In reality, this can be very expensive(literally thousands of pounds) so we’ve come up with a list of helpful tips for improving your sites visibility without the hefty pricetag:

1. Get Your Site Indexed – once your site’s up and running, you can submit your domain details to Google who will then index your site based on it’s content. This can reap almost immediate rewards but beware, Google will not always index your site if they feel that your content is not relevant enough compared to the keywords and phrases contained in your site. Which leads us on to point two…

2. Make Sure Your Content is Relevant – Search engines are constantly evolving and if you cram your site with popular keywords that are not relevant to your products and services, services like Google can now recognise this and it can actually have an adverse impact on your site.

3. Build links – Link building is one of the key ways to increase traffic on your site. Lots of SEO companies will charge good money for this but with a little effort, it is something you can do yourself for free. Do a little research on similar sites within your industry and contact their administrators to see about building reciprocal links ie: you’ll link to them if they’ll link to you and contact organisations which might want to link their users to your services.

4. Keyword Research – Finding out which keywords generate the most traffic, yet have the least competitivity can dramatically increase your sites popularity. Type your keyword into google Adwords keyword tool and it will give you all the information you need to make an accurate assessment of whether it is the right one for you.

5. Write a blog – Writing a blog allows you to use keywords more frequently on your site and also to link into particular pages you might want to promote. It can also increase traffic in itself if you have something interesting to say.

6. Build a great looking site – This is where we come in offering low cost but amazing quality website design

These are just a few of the main points to look out for when it comes to SEO. Remember though that it is ever a quick fix but is more of a gradual process that you will need to keep working on to increase the popularity of your site.