As visitors to websites we begin to expect certain elements on a web page to be in a particular place, which is why web designers will tend to stick to general website conventions. Some form of consistency is paramount in keeping the visitor on a website making sure they’re not given a reason to leave. A few examples include:
- Positioning of the website logo or name; typically this can be found in the top left hand corner.
- A business phone number; typically found in the top right hand corner.
- Navigation near the top of the page
- The underlining of links, making sure not to underline text which is not a link
Of course website conventions will depend of the style of website being produced, if you’re trying to push boundaries then look at your target audience. Different styles of sites will work better for different age ranges, or the level of computer and Internet literacy. These are aspects that your web designer will need to know before starting a project in order to provide you with the best possible solution.
At WebCatch for example, we ask our clients to fill out a creative brief which gives our designers the information they need to design a website that meets our clients requirements. We’ll then apply the website conventions that count.
Tags: web conventions, Web Design
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